Google Curio-Cite
Google Curio-Cité demonstrates how Google can help any of us into a new life adventure. The documentary series is there to inspire people, while every episode leads up to dedicated VR masterclasses, that gives people the tools and knowledge to turn the inspiration into a passion and embark on a new journey in life.
Create an art direction that never settle. From the typeface to the color palette - Constantly evolving / experimenting by itself. To communicate experimentation, we will create an evolving dynamic typeface that experiment by itself. Tweaked to represent arts, photo, food etc. Constantly evolving on platform, on gif key visuals etc.
The key requirements of the brief are to develop an environment that sees our tiles never settling and constantly evolving.
For this reason we feel it best to create an ecosystem that sees the credit titles in their own space that interacts with itself and with the embedded video beneath it. We also believe the best way to do this si to create bespoke modular lettering or letterforms that can be built up and story tell within themselves.
The key area of the concept is to create a title sequence that never settles.
Upon exploration we have found that the word “curiosity” itself must be examined and brought to the forefront of how we can explore this visually too.
Revealing the unknown in a visual way.
New Direction
To communicate experimentation, we will create an evolving dynamic typeface that experiment by itself.
Tweaked to represent arts, photo, food etc.
Constantly evolving on the platform, on gif key visuals etc.
Real-world application
Impact
The first episode puts users into the footsteps of urban explorer and photographer David De Rueda, to unlock the unseen parts of Paris.
The Curio-cité events were fully booked in less than five minutes. More than 2 million people watched the story on YouTube and Facebook,
and through a dedicated Curio-cité page on Google Arts & Culture where the full experience comes together.